The auto industry has always been known to be a dynamic industry. Year in and year out, car makers look for ways to improve their production vehicles. They focus not only on the performance of their car but also in the looks of these automobiles.
That is why car designers have always played a key role in the auto industry. In connection with this, car makers are always on the lookout for promising students. Lately, the industry has found a new spot where talented car design students thrive: South Korea.
While the country has only a short time of car making history compared to Japanese and Western countries, students from the country are touted to be one of the best in the world. Koreans have been employed by car manufacturers like Nissan and Mercedes-Benz. Some attributes that these South Korean designers have that impressed chief designers from the aforementioned car makers are their technical skills, work ethic, and creativity. 
Shiro Nakamura, the chief Creative Officer and Head of Design for Nissan, said that: "When I first saw the sketches that Korean students were drawing, I was utterly shocked. Their design is very emotional and powerful. I hate to say it, but they are miles ahead of Japanese students, both in terms of design sense and technique. There's no comparison". He further said that Nissan will probably hire more Korean designers this year than Japanese ones.
The most known school where South Korean designers come from is the Hongik University which is located in the country's capital. The university is the country's top fine arts school. The Seoul-based school only offered the transportation design course in 1990, last year the number of students accommodated is doubled to 120.
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That is why car designers have always played a key role in the auto industry. In connection with this, car makers are always on the lookout for promising students. Lately, the industry has found a new spot where talented car design students thrive: South Korea.
While the country has only a short time of car making history compared to Japanese and Western countries, students from the country are touted to be one of the best in the world. Koreans have been employed by car manufacturers like Nissan and Mercedes-Benz. Some attributes that these South Korean designers have that impressed chief designers from the aforementioned car makers are their technical skills, work ethic, and creativity.
Shiro Nakamura, the chief Creative Officer and Head of Design for Nissan, said that: "When I first saw the sketches that Korean students were drawing, I was utterly shocked. Their design is very emotional and powerful. I hate to say it, but they are miles ahead of Japanese students, both in terms of design sense and technique. There's no comparison". He further said that Nissan will probably hire more Korean designers this year than Japanese ones.
The most known school where South Korean designers come from is the Hongik University which is located in the country's capital. The university is the country's top fine arts school. The Seoul-based school only offered the transportation design course in 1990, last year the number of students accommodated is doubled to 120.
